Jul 12, 2012


Yes. Yes, it is that time of year, again. The time your heart skips a beat when you hear the ice cream truck coming down the street. The time every magazine by the checkout line seems to be titled " Get Your BEST Beach Bod in 2 Weeks." The time when you see seven Nair commercials a day, each scrutinizing your pale skin and unshaven legs!
Yup, that time has finally come and if you are like me you are not exactly excited about showing everyone your new neon cheetah print string bikini! Do not get me wrong! As a self proclaimed feminist I am all for women embracing their bodies and feeling beautiful and comfortable in their own flesh, but let us be honest here. During  "Bikini Season," as it has been labeled, even the most confident, proud, and strongest girls/women seem to rip their bodies to shreds and stress over their looks. And by first hand experience, I know that even a "Dayyum gurl! You look'n Hella Good" from Ryan Gosling would not make me feel any more secure!
However, I am also a strong believer in modern medicine and for that reason i have the perfect remedy to cure you (and myself) of the Beach Bod Blues! No...it's not a spoon full of sugar. Rather, a beautiful swimsuit and summer dress!Preferably one from the ultra-cool brand Geronimo!

Geronimo was created by Jenny Geronimo Reyes, a Los Angeles based designer who traveled and styled musicians like Jenny Lewis and the Whispertown 2000. Her 2012 swimsuit collection is undeniably dreamy, mysterious, and hip. I don't know about you but every time I look at these photographs i just want to run through a field of daisies...in the desert...with bunnies! 

Reyes's 2012 collection is as cool if not cooler ( FREEZING) than her past swimwear collections which had a very retro-1960s vibe. This collection, however, was reportedly inspired by the desert and the Dust Bowl Dance.

P.S- I had trouble accessing the Geronimo website and was not able to get the photos i wanted for the post! However, these Polariod shots are just as dreamy and magnificent!

All photographs were taken from the Geronimo website and google.com.

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